Tooru PLC (AIM:TOO, FRA:73N) CEO Scott Livingston talked with Proactive's Stephen Gunnion about the deal to buy Mylky BV, a Dutch e-commerce business that sells small home appliances enabling consumers to make their own plant-based milks, and how it fits into the company’s broader growth strategy.
Livingston outlined how Mylky has achieved rapid success, growing to €9 million in revenue within just two years. He attributed this to the product’s unique technology, strong intellectual property, and highly effective direct-to-consumer marketing approach across Europe. He said, “Mylky in a very short space of time has… grown exponentially,” highlighting the strength of the brand’s execution and market fit.
The acquisition, valued at £12 million, was structured to minimise risk while leveraging Mylky’s profitability, cash position, and subscription-based business model. Livingston emphasised the importance of recurring revenue streams, including ingredient subscriptions and potential cross-branding opportunities with Pulsin. The deal also brings access to a customer base of over 70,000 users, which he described as a valuable asset for future growth.
Looking ahead, Livingston identified the UK as a major untapped opportunity. The company plans to launch Mylky in the region through a co-branded strategy with Pulsin, supported by data-driven marketing and consumer insights gained from other European markets.
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