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  • 21 Oct 25

Scott Livingston, CEO of Tooru, explains how data will deliver next generation wellness brands

Scott Livingston, CEO of Tooru, explains how data will deliver next generation wellness brands


Tooru PLC | TOO | 0.3 0.00 0.0%
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  • focusIR
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Tooru PLC (AIM:TOO), one of AIM’s newest entrants, is a wellness-focused consumer group combining trusted food brands with digital marketing expertise. 

Formed through the Reverse Takeover (“RTO”) of S-Ventures PLC, Tooru now owns and operates established wellness subsidiaries including: 

- Juvela; the UK’s leading gluten-free bakery 

- Pulsin; a plant-based nutrition brand 

- Purely; a premium plantain-snack business 

In addition, Tooru’s in-house digital agency, Market Rocket, delivers data-driven social and Amazon marketing services that drive e-commerce growth across the group. 

In this interview, CEO Scott Livingston joins John Hughman to discuss how Tooru is scaling its wellness brands, the advantages of combining food and technology, and what investors can expect following its AIM debut. 

In this interview, investors will hear: 

- How Tooru evolved from S-Ventures into an AIM-listed platform for growth in the wellness sector 

- The story behind its portfolio brands - Juvela, Pulsin and Purely - and the launch of Oaf, its new gluten-free bakery range in Tesco 

- How Market Rocket’s digital capabilities are helping Tooru compete and win shelf space with data-led consumer insight 

- Why management’s significant shareholding underpins a long-term, value-creation mindset 

- What success will look like as the group targets scale, acquisitions and margin expansion over the next three years 

Reasons to add Tooru PLC (AIM:#TOO) to your watchlist: 

- Strong market position in the fast-growing “free-from” and plant-based food categories supported by established retail and prescription channels 

- Product advantages through significant investment in ingredient formulations to deliver products that aren’t just healthy but tasty, too 

- Integrated growth platform with in-house digital agency Market Rocket providing leading edge online marketing 

- £15 million in gross sales value and EBITDA-positive performance achieved shortly after listing 

- Founder-led management with meaningful personal investment leaving them fully aligned with shareholders 

- Clear acquisition strategy to consolidate a fragmented wellness market through selective brand acquisitions that complement existing operations 

Scott Livingston, Chief Executive Officer of Tooru PLC, was interviewed by John Hughman for focusIR. 

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