PensionBee CEO and Founder Romi Savova joined Steve Darling from Proactive’s OTC studio in New York City to discuss the company’s expansion into the United States and its mission to make retirement savings simpler, more accessible, and easier to manage for consumers.
Savova explained that PensionBee helps individuals consolidate old 401(k) plans and IRAs into a single, easy-to-use online account. The company partners with State Street to provide professional asset management, allowing customers to track, manage, and grow their retirement savings in one centralized platform.
Founded more than a decade ago, PensionBee emerged from Savova’s own personal experience after leaving a job and encountering significant challenges transferring her pension. “It made me realize that retirement is so important to so many people, and yet it can be really hard to actually be in control of it,” she said, noting that the complexity of retirement systems often leaves people disengaged from long-term financial planning.
Now listed on the London Stock Exchange, PensionBee manages approximately $10 billion in assets on behalf of more than 300,000 customers. The company officially entered the U.S. market in 2024, targeting what Savova described as the world’s largest and most fragmented retirement market. She highlighted that more than 30 million dormant 401(k) accounts currently exist in the U.S., representing a significant opportunity to help consumers reclaim and consolidate forgotten retirement savings.
To support its U.S. growth strategy, PensionBee has launched high-profile marketing initiatives in major cities including New York, Chicago, and Seattle. These efforts include television advertising campaigns and prominent sponsorships at venues such as Madison Square Garden, aimed at encouraging broader conversations around retirement planning. “We’re trying to get people talking about retirement, excited about retirement,” Savova said.
With its federally registered Individual Retirement Account offering and fully digital platform, PensionBee is positioned to serve customers nationwide. Savova concluded by reaffirming the company’s core mission: “Everyone deserves a happy retirement.”
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