On June 18, Deluxe announced an agreement to acquire Celero Commerce for $625 million in an all-cash transaction.
In 2025, Celero generated approximately $200 million in revenue (approximately 9.4% of DLX's revenue) with 6% growth.
Consistent with Deluxe's long-term growth strategy, we think the acquisition adds scale and scope to the Merchant Services (18.7% of 2025 revenue) segment and further improves the company's revenue mix.
Management expects the transaction to be EPS accretive in the first year post-close.
Management plans to update guidance following the close of the acquisition and reiterated its prior guidance, including revenue of $1.985-$2.050 billion and adjusted (for amortization, restructuring and one-time items) EPS of $3.60-$4.00.
We maintain our EPS estimates of $3.82 in 2026 and $4.33 in 2027, which imply respective annual growth rates of 3.9% and 13.4%.
We maintain our free cash flow (excluding the add-back of stock-based compensation) per share estimates of $3.48 in 2026 and $4.31 in 2027. Our estimates imply annual FCF yields of 15.2% and 18.8%, respectively.
Our $35 price target is based on 8x our 2027 EPS estimate of $4.33. Our multiple represents a 50% discount to our five-year EPS CAGR of 12%. Free cash flow, an improving business mix and the 5.2% dividend yield support our target multiple and moderate risk rating, in our view.
22 Jun 2026
We View The Announced Acquisition Of Celero Commerce As Accelerating The Pace Of Deluxe's Long-Term Revenue Mix Strategy; We Maintain Our 2026-2027 Estimates And $35 Price Target
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We View The Announced Acquisition Of Celero Commerce As Accelerating The Pace Of Deluxe's Long-Term Revenue Mix Strategy; We Maintain Our 2026-2027 Estimates And $35 Price Target
On June 18, Deluxe announced an agreement to acquire Celero Commerce for $625 million in an all-cash transaction.
In 2025, Celero generated approximately $200 million in revenue (approximately 9.4% of DLX's revenue) with 6% growth.
Consistent with Deluxe's long-term growth strategy, we think the acquisition adds scale and scope to the Merchant Services (18.7% of 2025 revenue) segment and further improves the company's revenue mix.
Management expects the transaction to be EPS accretive in the first year post-close.
Management plans to update guidance following the close of the acquisition and reiterated its prior guidance, including revenue of $1.985-$2.050 billion and adjusted (for amortization, restructuring and one-time items) EPS of $3.60-$4.00.
We maintain our EPS estimates of $3.82 in 2026 and $4.33 in 2027, which imply respective annual growth rates of 3.9% and 13.4%.
We maintain our free cash flow (excluding the add-back of stock-based compensation) per share estimates of $3.48 in 2026 and $4.31 in 2027. Our estimates imply annual FCF yields of 15.2% and 18.8%, respectively.
Our $35 price target is based on 8x our 2027 EPS estimate of $4.33. Our multiple represents a 50% discount to our five-year EPS CAGR of 12%. Free cash flow, an improving business mix and the 5.2% dividend yield support our target multiple and moderate risk rating, in our view.