Sosandar is an omni-channel mid-premium womenswear brand targeting the underserved 35-65 customer. The last two years have seen the business model evolve away from discount-led customer acquisition towards full-price, repeat purchasing from its high-quality customer base. This is resulting in better quality earnings with gross margin increasing 8ppt to a sector leading 64%. Revenue is estimated to increase 14% to £42.3m in FY26. The model spans four channels: Own Site, third-party Concessions, O ....
